Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has
Posted At: May 30, 2013 10:15 A.M. by Taylor Hodgkinson The art industry can be lucrative in enriching one’s culture and imagination. Expressing one’s self through creative outlets provides participants with a channel of communication — a channel often more powerful than the exchange of words.
Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to
Posted At: April 5, 2013 4:15 P.M. by Casey B. Rogers In a recent webinar hosted by Vocus, Jennifer Evans Cario, an industry leader in content-driven social media strategies, discussed “Pinterest: Marketing’s New MVP.” With so much hype surrounding the search for the latest and greatest
Posted At: March 21, 2013 12:15 P.M. by Caroline Murray Tweeting at parents? Buying ad space for touting strong academics? Measuring media metrics to prove worth to taxpayers, school boards and communities? Did you see your elementary school taking such measures when you were a student?
Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on one of the crimson-colored walls, along with several Alabama paintings.
Posted At: March 19, 2013 6:15 P.M. by Caroline Murray In the field of communications, constant creativity is a part of basic job duties. Whether it is coming up with a new slogan, designing a flier or writing the weekly blog post, one thing’s for
Posted At: March 14, 2013 11:40 A.M. by Claudia Calhoun Corporate responsibility and cause-related marketing are hot topics circulating throughout the business world today. As Americans, we are more aware of the world around us and how our businesses, products and purchasing habits are affecting others.
Posted At: March 7, 2013 1:24 P.M. by Martina Kaiwi It is no secret: media kits are an essential tool used to promote an organization to the news media. However, financial expert Dave Ramsey cuts out the middleman and sends his “bundles” directly to his audience.
Posted At: March 6, 2013 2:35 P.M. by Jessica Ruffin I’ll never forget the day that I was sitting behind a desk in Los Angeles and calmly said into the phone, “Hello, may I please speak with the representative for Charlie Sheen?” I was put
