Published on October 29, 2020, at 8:25 a.m. by Kendal Lambert. Dove popped into the beauty industry in 1957 and ever since has been an influence on women around the world. The brand has had decade-long campaigns that have supported women and encouraged them to
Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than
Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we
Entering the industry during COVID-19 Published on April 8, 2020, at 9:43 p.m. by Dylan Lanas. COVID-19 has taken the world by storm. The novel coronavirus permeates nearly every second of discussion. The pandemic has also sparked worries of a possible recession. On March 10,
Published on February 27, 2020, at 7:48 p.m. by Hannah Fogus. According to PRSA, the official definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” What if that relationship could directly save people’s lives? In
Published on January 28, 2020, at 9:58 p.m. by Katie Poedtke. With the discontinuation of Vine, a new video application rose from the ashes: TikTok. TikTok is an app where user-generated content is created at incredible rates. The fads include creating original choreography for songs
Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same. One of the most common-known misconceptions in the workforce is that PR and marketing are identical. While most people outside of
Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence of the public relations and marketing industries is not a new subject; however, new ideas
Published on Sept. 15, 2017 at 1:15 p.m. by Elizabeth Selmarten. It’s quite apparent that most of the younger generation today finds a nostalgic connection toward the 2000s, 1990s and 1980s. From Harry Potter milestones to Buzzfeed Rewind Quizzes to the return of mom jeans and chokers,
Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me, you have had a Twitter countdown followed by a live-tweet
