PR and Marketing: What’s the Difference?

Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same. One of the most common-known misconceptions in the workforce is that…

Convergence: Same Difference

Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence of the public relations and…

The Power of Nostalgia

Published on Sept. 15, 2017 at 1:15 p.m. by Elizabeth Selmarten. It’s quite apparent that most of the younger generation today finds a nostalgic connection toward the 2000s, 1990s and 1980s. From Harry Potter milestones to…

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me,…

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it…

What the “Other” Thinks of PR

Published on November 11, 2016, at 12:41 p.m. by Megan Perkins. Doctors save lives. Teachers educate students. Police officers fight crime. Public relations practitioners write press releases? The entirety of the public relations profession cannot…

The Beauty of Brand Loyalty

Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to…

Millennials Aren’t Spooked by Halloween

Posted on November 6, 2015, 7:33 p.m. by Madalyn Atherton. As summer ends and the fall season looms closer, you can sense a shift in the air that’s more than just the changing of the seasons.…

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has…

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