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Editor Biographies, Spring 2016

Kala Brumbaugh — Claysburg, Pennsylvania Writer/Editor Major/Minor: Public Relations/Management Academic Achievements: Dean’s List (Fall 2013-Present), President’s List (Fall 2015) Jobs, Internships & Other Achievements: PR Department Assistant Director — Capstone Agency (Fall 2014-Present); Elementary School Tutor — America Reads & Counts (Fall 2014-Present); Director of

Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

Social Media-ting a Crisis

Social Media-ting a Crisis

Posted on December 10, 2015, at 7:00 p.m. by Madalyn Atherton. “If the citizens of Pompeii, before they were consumed by fire, had a chance to tell their friends and family throughout Rome, ‘I love you,’ ‘I’m scared,’ ‘Don’t forget me,’ don’t you think they’d

Diversifying PR Perspectives

Diversifying PR Perspectives

Published on November 17, 2015, at 6:00 p.m. by Madalyn Atherton. The dictionary defines public relations as the “state of the relationship between the public and a company or other organization.” PR is about telling stories. Whether it’s to sell something or promote someone or

Millennials Aren’t Spooked by Halloween

Millennials Aren’t Spooked by Halloween

Posted on November 6, 2015, 7:33 p.m. by Madalyn Atherton. As summer ends and the fall season looms closer, you can sense a shift in the air that’s more than just the changing of the seasons. Candy, costumes and smoke machines are right around the corner,

The Power of YouTube

The Power of YouTube

Published on October 5, 2015, at 7:40 p.m. by Madalyn Atherton. It’s no secret that these days, our attention spans are shorter. We live our lives 140 characters at a time and barely have any patience for a five-second ad before a video. Despite that,

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

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