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Fact-Checking Lessons

Fact-Checking Lessons

Posted: August 4, 9:24 a.m. by Mackensie Henderson. On Nov. 19, 2014, Rolling Stone magazine published an article exposing a young female’s personal experience of a horrific campus-related rape at the University of Virginia. To give a brief synopsis, the article, “A Rape on Campus: A

The Public Relations of Getting Hired

The Public Relations of Getting Hired

Posted: August 4, 9:43 a.m. by Mackensie Henderson. As recent college graduates continue with the job-searching process, there are a few key factors that give qualified candidates the seal of approval to prospective employers. The 2014 Economic Policy Institute’s “Briefing Paper: The Class of 2014” states that the

The Difficulty of Theater Marketing

The Difficulty of Theater Marketing

Posted: April 10, 2015, 5:11 p.m. by Mackensie Henderson. With a significant drop in performing arts attendance, having a theater-marketing guru is imperative to the success of a theater. According to a survey conducted by the National Endowment for the Arts, analytics show that audience attendance

The New Rhythm of Music PR

The New Rhythm of Music PR

Posted: March 16, 2015, 10:10 a.m. by Mackensie Henderson. After years of plummeting sales numbers, the music industry has taken to its key players to amass more publicity. Between Justin Timberlake’s success in bringing back vinyl records and Beyoncé’s innovative method of releasing an album, the

Bill Liss: The PR Pro

Bill Liss: The PR Pro

Posted: February 19, 5:20 p.m. by Mackensie Henderson. I sat in a small study room in my apartment, waiting for the clock to turn 7:30 p.m. to speak with a leading reporter for 11Alive, Bill Liss. After an hour of listening to his captivating stories,

Three Internship Tips

Three Internship Tips

Posted: February 16, 2015, 4:09 p.m. by Mackensie Henderson. According to Internships.com, the importance of an internship while in college continues to rise. Companies use their internship program as a trial run for potential new employees. If an intern excels, they have the potential to obtain

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