Would You Want Your Boss to Read This?

Posted At: November 28, 2012 2:45 P.M.
by Becca Bryant
PR professionals are entrusted with an immense amount of responsibility as representatives for their clients, particularly in the fast-paced online realm. Knowing every client’s social media login information should not be taken lightly. We have the obligation to uphold the client’s reputation, which is a crucial element to the success of the company.

Back to Basics: Grassroots PR

Posted At: May 17, 2012 12:25 PM
by Anna Ellis
In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.

Extreme Makeover: Nonprofit Edition

Posted At: May 5, 2009 7:08 AM by Louise Crow Would you respond to a phone call asking you to volunteer your free time to transform a small and struggling social service organization with almost…

The New Ferrari of Crisis Management

Posted At: March 25, 2009 3:48 PM by Louise Crow Foreign objects found inside Diet Pepsi cans, 2,000 employees laid off and the Challenger space shuttle explosion are all classic corporate examples of potential opportunities…

Attention All PR Graduates

Three months before graduation, I think I know it all. Knowledge and experience were gained both inside and outside the classroom through public relations conventions, class lectures, projects, campaigns, internships and part-time jobs. I should…