Pump up Your Persuasion

Posted on Oct. 28, 2015 at 7 p.m. by Luke Thomas. PR and persuasion are two peas in a pod. And I just used it on you. Alliteration (the repeating of initial consonant sounds) is…

99designs: The Power of Branding

Posted At: December 9, 2013 4:30 p.m. by Ashley Jones Many often resist the thought of change. For most organizations, rebranding is a daunting task, but a necessity in order to keep up with the…

Bridging the Gap Between the Logo and the Message

Who knew three little letters could cause such a stir? Gap, the clothing store known for its iconic white-on-navy logo, launched a new look on Oct. 4. The revamped logo featured thick, rounded Helvetica font…