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Defining Your Presence Online

Defining Your Presence Online

Published on March 26, 2018, at 11:16 p.m. by Darsey Norton. The need for a strong online presence is increasing as social media platforms gain popularity. Between Facebook, Twitter, LinkedIn, Tumblr and others, people and businesses are connecting now more than ever. It is estimated

Creative Résumés in the Age of Applicant Tracking Systems

Creative Résumés in the Age of Applicant Tracking Systems

Published on February 26, 2018, at 6:23 p.m. by Greta Banks. Once upon a time, not too long ago — about five years to be exact — the résumé debate centered around simpler things, like whether hiring managers and recruiters preferred creative or traditional résumés.

Your Secret Sauce to That Dream Job

Your Secret Sauce to That Dream Job

Published on December 21, 2017, at 8:12 a.m. by Grace Turner. Forget dropping your application into the black hole that is the corporate job portal, and remember the secret sauce to getting your dream job: a referral and a powerful personal value proposition (PVP). You

Jobs 101

Jobs 101

Published on March 8, 2017, at 8:40 a.m. by Josie Seavers and Meredith Folsom. If you are a junior or senior public relations student, you have probably taken all your required general education classes by now, so you feel ready — or generally ready. But,

LinkedIn Students: Reducing Job Search Stress

LinkedIn Students: Reducing Job Search Stress

Published on August 19, 2017, at 10:42 a.m. by Kala Brumbaugh. The final semesters at your chosen university tend to be pretty stressful. You’re juggling time between organizations, studying for finals, getting ready for graduation and preparing for life after college, which most likely includes a

Working from the Floor Up

Working from the Floor Up

Published on March 3, 2016, at 9:00 p.m. by Rachel Chandler. Many aspiring professionals dream of carrying out public relations in the fashion industry, but working your way up can be far from glitzy and glamorous. Behind all the flashing lights are busy public relations

Eat, Drink and be Merry: The New Workplace

Posted on October 27, 2015, at 7:45 p.m. by Hayley Kilgo and Tatum Roessler. It’s no surprise today that our generation has shifted from a traditional workplace culture to a more modern one. The normal 8-5 Monday through Friday work hours have been replaced with

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

Commit to LinkedIn

Commit to LinkedIn

Posted: Wednesday, January 14, 2015, 3:01 p.m. by Michelle Sue Agee. LinkedIn is no longer a static hub for your résumé. The platform has ramped up its performance power by generating and curating content for all professionals and providing more profile management tools. An active account

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has

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