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PR for the PR Industry

Published on January 23, 2018, at 10:48 a.m. by Lexi McKenzie. The surplus of young public relations professionals being churned out every graduation season makes our jobs that much more difficult. Not only is there increased competition, but as a result, our worth is decreasing

Celebrity Rebranding 101

Celebrity Rebranding 101

Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in rebranding begs the question, what exactly goes into the rebranding

How to Stand Out: Entry-Level Job Edition

How to Stand Out: Entry-Level Job Edition

Published on November 6, 2017, at 9:01 a.m. by Lexi McKenzie. As the end of semester approaches too quickly for comfort, so does the anxiety about making summer internship plans or finding a full-time, entry-level job. There are specific things one should do when applying

This Just In: The Evolution of Social Media as a Public Relations Tool

This Just In: The Evolution of Social Media as a Public Relations Tool

Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media

The Importance of Teaching Responsible Pet Adoption

The Importance of Teaching Responsible Pet Adoption

Published on October 5, 2017, at 5:26 p.m. by Lexi McKenzie. College is hard. Sure, the classes are challenging, but arguably the hardest thing about beginning college is the lifestyle change and the transition to living outside of a parent’s home. Many students struggle with

Celebrity Feud or Publicity Stunt?

Celebrity Feud or Publicity Stunt?

Published on Sept. 29, 2017 at 7:44 p.m. by Lexi McKenzie. Celebrity feuds have been around for decades — the first and most infamous clash occurring between Bette Davis and Joan Crawford. Most recently, the feud between Katy Perry and Taylor Swift has dominated headlines; Nicki

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