Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

Sam Nathews: A “Rising PR Star”

Posted: November 17, 2014, 1:45 p.m. by Jean Faircloth.   Not even two years out of college, Sam Nathews has been chosen as a “rising PR star”  by PR News. PR News Online defines the characteristics…

#RocktheFirm: Texas Tower PR and Capstone Agency

Posted At: November 4, 2013 9:00 a.m. by Courtney Cox The job market for those pursuing a career in public relations can be very competitive. Experience in the field and an impressive portfolio are necessities…

It Takes MoreThanUThink

Posted At: October 14, 2012 7:35 P.M.
by Grace Roberts and Christina Steward
The development of a campaign can be a daunting task. By keeping the following tips in mind, the process in planning your campaign might be less stressful than you think.

It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM
by Brian Haight and Savannah Bass
Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

The Student-Led Fight Against Binge Drinking

Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving…