Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations
Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening to their associates. Before industry leaders can be part of the solution, they must first
Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique
Published on May 23, 2022, 10:08 a.m. by Annemarie Munoz, Guest Contributor. In the United States, women make up 60-80% of the public relations workforce but occupy only one in five leadership positions. Betsy Plank dared to change the role of women in leadership and marked
Published on April 17, 2022, at 8:58 p.m. by Schuyler Rosson. Public relations powerhouse Allyn Magrino is the president and chief revenue officer of Magrino PR, an award-winning agency based in New York City. Magrino PR is renowned for its 360° approach to brand building, with services including corporate communications, media relations, event/press management,
Published on March 3, 2021, at 5:50 p.m. by Lawson Colgate. Parents, teachers and mentors all encourage us to “get involved.” They harp on the idea that the best way to make friends and gain experience is to “get involved.” And who’s to say they’re right
Published on February 25, 2021, at 11:03 a.m. by Olivia Cooley. Entering the bustling workforce of all things communications can be intimidating at a young age, especially fresh out of college. The pressure on young public relations professionals is put on them almost immediately after their
Published on February 11, 2021, at 1:50 p.m.by Adam Kern, Guest Contributor. Consumers increasingly value brand positions that align with their own. Sharply divisive issues become difficult to navigate. Successful brand leadership reinforces company values, especially during turmoil. Recently, resistance to sociopolitical change in the
Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies
Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not have anything to bring to the table yet. Without any real work experience in the corporate world or agency life, what
