Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand
Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it is not a new strategy. Highlighted below are three top celebrity-owned brands and how they have managed to successfully market their products to
Published on October 24, 2017, at 7:04 p.m. by Kirby Tifverman. Whether you choose to keep up with them or not, the Kardashian clan has dominated headlines for over a decade. They’re known for their reality TV show, romantic relationships and, yes, business savvy. The
