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Pitching Industry Peers

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

Linking Arms for Mutual Success

Linking Arms for Mutual Success

Posted: March 31, 2015, 3:01 p.m. by Sarah Parker. Carefully considering prospective clients is critical for the long-term success of any PR agency. When an agency is diligent in assessing clients, it can form lasting, mutually beneficial relationships that produce extraordinary results. But sometimes that

Life After the 400s: Rookies in the Agency

Life After the 400s: Rookies in the Agency

Posted: February 5, 2015, 7:35 p.m. by Annslee Wilson. For many college graduates, graduation day marks the end of being known as “the intern.” These graduates rejoice and celebrate their recently accepted full-time titles and no longer have to worry whether their supervisors asked for

Out of the Classroom, On the Road

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s Geology Field Camp, with the main goals of raising awareness

Ketchum: Breaking Through the Clutter

Ketchum: Breaking Through the Clutter

Posted At: October 24, 2013 8:50 a.m. by Benjamin Ladrillono the clutter In this new digital era, businesses surround us with media clutter. Everywhere we turn, another brand appears in front of us. From logos on shirts to promoted tweets, marketers are always trying to reach us.

Audio Interview: Tips with Ketchum Account Executive Cal Michael

Posted At: April 28, 2008 10:48 AM For students preparing to enter the job market or get their first big internship, Cal Michael offers tips and insight into what employers are looking for in future employees. Check out this interview with someone on the other

Times of Transition

Posted At: April 9, 2008 12:23 PM | Posted By: Kelly Bond by CJ McCormick The path to PR For many students, the time has come to leave behind the comfort of college to make a name for themselves in the professional world, but for

How Many Service Hours Do You Complete?

Posted At: April 9, 2008 12:11 PM by Taryn Ely What do you think when you think of large public relations firms? Do you think of big offices and high-power professionals? There is probably one thing you haven’t thought of: philanthropy work. Many public relations

Searching for an Internship? Step One—Editing Your Resume

Posted At: April 9, 2008 12:09 PM by Anna Katherine Owen  “Thank you for your interest in our summer intern program. We have successfully received your resume and are reviewing your application. Your application number is 1046.” Don’t you hate those automated responses from internship

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