Agencies Big and Small: Finding the Right Fit for You

Published on December 6, 2018, at 8:15 a.m. by McClelland Schilling. Hundreds of new students walk through the doors of Reese Phifer Hall at The University of Alabama every year. These students come from all…

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public…

Bright Minds in the Windy City

Published on December 7, 2017, at 8:55 a.m. by Maret Montanari. With padfolios and business cards in one hand and a hot cup of coffee in the other, 10 students from The University of Alabama’s Advertising…

Barri Rafferty: President, Mentor and Leader

Published on October 21, 2016, at 10:38 a.m. by Sonny Franks. Barri Rafferty did not always know she was destined to be the first female president of Ketchum, one of the most prominent public relations agencies…

Ron Culp: Achieving the PR Quadfecta

Posted on December 1, 2015, at 6:00 p.m. by Taylor Shelnutt. Ever met someone who has truly done it all, managing a full career and a fuller life with apparent effortlessness? Ron Culp, professional director…

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

Linking Arms for Mutual Success

Posted: March 31, 2015, 3:01 p.m. by Sarah Parker. Carefully considering prospective clients is critical for the long-term success of any PR agency. When an agency is diligent in assessing clients, it can form lasting,…

Life After the 400s: Rookies in the Agency

Posted: February 5, 2015, 7:35 p.m. by Annslee Wilson. For many college graduates, graduation day marks the end of being known as “the intern.” These graduates rejoice and celebrate their recently accepted full-time titles and…

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s…

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