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The Art and Science of Rebranding

The Art and Science of Rebranding

Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets

Keeping up with KC Projects

Keeping up with KC Projects

Published on October 7, 2021, at 5:52 p.m. by Alyssa Thomas. In the world of public relations, there are varying paths public relations professionals can choose upon graduation. One of these paths involves working at an agency. KC Projects, located in Homewood, Alabama, is an all-female public relations

How Working from Home Has Changed the PR Work Environment

How Working from Home Has Changed the PR Work Environment

Published on October 8, 2020, at 1:45 p.m. by Katelyn Lambert When the COVID-19 pandemic hit, it seemed like the whole world came to a screeching halt overnight. Businesses automatically started sending their employees home to work remotely. Working from home has now become the

Keeping It “Fresh”

Posted: November 14, 2012 at 6:00 P.M. by Becca Bryant What first comes to mind when you hear the words “Eat Fresh”? Subway! Subway has made a name for itself in more ways than one. Reaching more than 16 million “likes” on Facebook and 733,000

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