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Come Fly with Me: The Art of Airline Public Relations

Come Fly with Me: The Art of Airline Public Relations

Published on October 17, 2018, at 7:45 p.m. by Emily Hillhouse. Aside from being the largest U.S. domestic airline, Southwest Airlines has a reputation in the communications industry for superior branding and customer loyalty. Recently ranked in Fortune’s 2018 list of World’s Most Admired Companies

Hang Up and Hang Out

Hang Up and Hang Out

Published on November 16, 2017, at 12:56 p.m. by Hyland Stockton. Meeting begins. Cue laptops and cell phones. Five minutes in, you realize you have no idea what has been said, but at least you look busy, right? Well, maybe not. While technology offers many benefits,

Healthy Mind, Healthy Body

Healthy Mind, Healthy Body

Published on February 10, 2017, at 4:55 p.m. by Meredith Folsom. “My parents and I went to brunch after church one Sunday afternoon, and my mom suggested that I try PR because I like writing and public speaking,” said Katie Gatti, firm director of Capstone

Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

Amazon’s Colossal Gaffe

Amazon’s Colossal Gaffe

Posted on December 11, 2015, at 4:00 p.m. by Katie Gatti. Nazi-related images and stylized American flags that included the German eagle and iron cross in place of stars surrounded New York City subway passengers on Nov. 23. An elaborately executed public transportation street tag?

Social Issues, Globalization and Public Relations Implications

Social Issues, Globalization and Public Relations Implications

Posted on December 3, 2015, at 6:30 p.m. by Katie Gatti. An email sent to a potential employer varies significantly from a text sent to a close friend. A letter written to a grandparent might be a little more content-appropriate than a tweet fired off

The Evolution of Social Content

The Evolution of Social Content

Posted on Nov. 11, 2015 at 6:30 p.m. by Katie Gatti. What’s the first thing most people do upon waking in the morning? While the standard morning wake-up call for hundreds of years had been to use the restroom and bathe, for the past decade,

L.L. Bean: Booting out the Competition

L.L. Bean: Booting out the Competition

Posted on October 13, 2015, at 2:10 p.m. by Katie Gatti. Brands strive for exclusivity when creating a new product, and L.L. Bean somehow managed to stumble upon this elusive quality without creating anything new. For the second year in a row, L.L. Bean is

Marketing More Than a Rainbow

Marketing More Than a Rainbow

Posted on September 26, 12:26 a.m. by Katie Gatti. This June marked a monumental step forward for the LGBT community as same-sex marriage was legalized nationwide. The decision was made manifest across countless platforms with a celebratory smattering of rainbow-colored everything — even the White

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