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Places Are Products, Too: Branding a City

Posted At: September 20, 2012 3:46 P.M. by Memorie Bailey Cities all over the United States maintain brand identities that promote their unique history and essence, allowing residents to identify with a place all their own.

Crisis Communication in College Athletics

Posted At: May 3, 2012 2:30 PM by Katie Bishop Over the last two years college athletics have been victim to two major crises: Cam Newton and Auburn University’s recruiting scandal, and former Pennsylvania State University assistant coach Jerry Sandusky and his sex abuse allegations.

Regrets and Lessons Learned

Posted At: May 3, 2012 10:30 AM by Katie Bishop As a soon-to-be college graduate in merely days, I cannot help but to focus this blog on the past four years of my life: The regrets and lessons learned.

Get Off Facebook and Into Somebody's Face

Posted At: March 28, 2012 2:00 PM by Katie Bishop Finding a career for recent graduates is harder than ever, especially for those with only a bachelor’s degree. I believe that as long as we are positive, persistent and patient something will, eventually, come along.

Charisma: Bestowed Gift or Purchasable Parody?

Posted At: February 27, 2012 2:00 PM by Katie Bishop Charisma, a word that is difficult to define, is often seen as a “cult of personality.” Charisma grasps the idea that it’s not what message you are sending, but how you say or deliver the

Welcome

Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our articles and blog posts will intrigue you and encourage you

Our Power as Millennials in the 2012 Election

Along with others ranging from ages 16 to 30, I am a part of the so-called millennial generation. As the 2012 presidential election approaches, it will be yet another year that millennials play a vital role in who is elected into office.

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best Buddies Maryland; Waitress, Atwater’s Restaurant Community Service: Tutor, Literacy is the

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