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Editor Biographies, Fall 2014

Michelle Sue Agee — Hurst, Texas Major(s): Public Relations/Restaurant Hospitality Management, concentration in Meeting and Event Planning Academic Achievements: Dean’s List, President’s List Jobs, Internships and other Achievements: Marketing Intern — The New Movement, Austin, Texas (Summer 2014); Public Relations Intern — Red Mountain Entertainment,

Editor Biographies Spring 2014

Shannon Auvil — Dallas, Texas Majors/Minor: Public Relations/Political Science Academic Achievements: Dean’s List, President’s List, UA Scholar Jobs, Internships & Other Achievements: Editorial Assistant — UA College of Arts and Sciences (Fall 2013); Publications Director — UA PRSSA (Fall 2013); Intern — Hahn Public Communications (Summer 2013); Photo Editor

Three Tips to Avoid Twitter Controversies

Three Tips to Avoid Twitter Controversies

Posted: April 16, 2014, 1:51 p.m. by Jonae Shaw. There recently have been quite a few Twitter mishaps gaining a lot of media coverage. First, there’s the story of a 14-year-old girl who tweeted American Airlines pretending to be a terrorist. Not only was her

Angelic Branding

Angelic Branding

Posted: April 11, 2014, 3:30 p.m. by Jonae Shaw. Building a well-known, efficient brand doesn’t just happen. A brand includes the name, design, logo, slogan, symbol or any other feature that identifies one product from another of its kind. When I think of a leading

Content Marketing: An Umbrella of Tactics

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create,

A Brand Linking PR and Passion

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent

Out of the Classroom, On the Road

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s Geology Field Camp, with the main goals of raising awareness

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