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Nike+ Consumer

Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger Federer and others who, in 2000, were at the top

Nike+ Gambling

Posted At: December 1, 2008 12:13 PM by Jessica Ayers Successes, failures and successes In the first article of this series, we left Nike growing at an unprecedented pace in organizational size, sales and market share at the end of the 1970s. By the early

Nike+ Waffle Iron

Posted At: October 27, 2008 12:19 PM by Jessica Ayers When you think of Nike, you probably think Tiger Woods, Roger Federer, Michael Jordan. Maybe you think of the “Swoosh” or Nike+ running gear. You probably don’t think human rights lawsuits or outrage over commercials.

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