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The Publicist Behind Snooki’s Success

Posted At: January 21, 2012 3:30 PM by Meghan Rodriguez Since she was first introduced as a cast member on MTV’s “Jersey Shore” in December 2009…

Pauly D Does NOT Approve This Message

By Hannah McDaniel The current generation of consumers is unlike any other. Generation Y does not know how to handle positive reinforcement, and most of us respond best to negative criticism. We are fine with product placement — but do not tell us what to

What PR Hath Snooki Wrought?

By Christine Kapurch Reality shows continue to flood the airwaves and consume our newspapers. The diverse demographics that are reached through these programs forces me to ask the question, is this just trashy TV or quite possibly the smartest PR tool ever created? Every summer,

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