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Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable

“Adulting”: It’s Not as Scary as You Think

“Adulting”: It’s Not as Scary as You Think

Posted on September 24, 2015, at 9:00 a.m. by Kristen Ellis. What do a cover letter, a dentist’s chair and a spider crawling across the floor all have in common? They all have the ability to scare the average person half to death, motivated by

Pitching Industry Peers

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

Editor Biographies, Fall 2013

Kyle Borland – Prattville, Alabama and Ramstein, Germany Majors: Public Relations/Business and Political Science Academic Achievements: Alpha Lambda Delta Honor Society, Phi Eta Sigma Honor Society, President’s List Jobs, Internships & Other Achievements: Social Marketing Coordinator- The EDGE Tuscaloosa (August 2013-present); Outreach Director- Alabama International Relations Club

How to Engage Millennials, From Ruzzle to QuizUp

How to Engage Millennials, From Ruzzle to QuizUp

Posted At: January 15, 2014 2:25 p.m. by Jacquie McMahon These days, it seems new phone applications appear and become popular in a matter of days. Anyone remember Ruzzle, the word game that essentially combined Boggle and Scrabble? Well, the newest craze is a game

Making the Switch

Making the Switch

Posted At: January 7, 2014 9:28 a.m. by Jacquie McMahon It’s that time of the year again, when everyone swears to hit the gym at least three times a week, cut down on soda and eliminate all bad habits. Every time January 1 rolls around,

Advancing Public Relations Education

Advancing Public Relations Education

Published At: October 6, 2013 8:30 p.m. by Jacquie McMahon Public relations is “practically as old as society” according to industry forefather Edward Bernays, but the education for the profession is still relatively new. Public relations only became a widely accepted college major in the

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