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A New Chapter for the Print Industry

A New Chapter for the Print Industry

Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the only way to get your hands on the newest book everyone was talking about was to walk into your local library

And the Next Miss … Social Media Pro Is?

And the Next Miss … Social Media Pro Is?

Published on April 13, 2020, at 5:10 p.m. by Jordan Axel. What started as a swimsuit contest to increase tourism in Atlantic City, New Jersey, after Labor Day, has become the Biggest Scholarship Provider in the world. In 2019, the Miss America Organization, under new

The New, Yet Not-So-Real Face of Influencer Marketing

The New, Yet Not-So-Real Face of Influencer Marketing

How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and

The Glossier Effect

The Glossier Effect

Published on November 5, 2019, at 8:20 p.m. by Christina Guyton. My pink-obsessed roommate runs to the front door to gather yet another on-brand delivery: her long-awaited, limited-edition Glossier sweatshirt. This loyal fan has almost every skincare and beauty product by the millennial pink beauty

The Sprouse Twins: A Personal Branding Comparison

The Sprouse Twins: A Personal Branding Comparison

Published on August 14, 2018, at 8:13 a.m. by Allie Binford. If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite Life of Zack and Cody.” Some other notable credit appearances

Social Media Success Story: “Black Panther”

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is relatively new in comparison to the century-old film industry, being

Cleared for Take-off: Social Media Lessons from the Airline Industry

Cleared for Take-off: Social Media Lessons from the Airline Industry

Published on February 9, 2018, at 11:05 a.m. by Halle Russo. If an airline makes news headlines, chances are high that a crisis looms in the distance like dark clouds at 35,000 feet. In the past year, a passenger was forced off of an airplane, a

Jessie James Decker Flips the PR World Upside Down

Jessie James Decker Flips the PR World Upside Down

Published on February 5, 2018, at 4:44 p.m. by Stephanie Zielinski. Jessie James Decker began her singing career in 2009. She took the world by storm with her reality TV show, “Eric & Jessie: Game On.” She welcomed viewers into her home and her heart.

Social Media Story Smackdown: Instagram vs. Snapchat

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been

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