Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is…

Jessie James Decker Flips the PR World Upside Down

Published on February 5, 2018, at 4:44 p.m. by Stephanie Zielinski. Jessie James Decker began her singing career in 2009. She took the world by storm with her reality TV show, “Eric & Jessie: Game…

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could…

Taking Connection in the Right Direction

Published on July 23, 2017, at 8:09 p.m. by Jessica Banks. If you are like me, your parents used to harp on you to put your cellphone down in your teenage years. It is even…

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping…

A Brand Ambassador’s Beauty Mark

Published on May 25, 2017, at 10:17 a.m. by Allison Morris. In the 1950s it was Marilyn Monroe’s face plastered across ads in magazines for beauty products and accessories. She was a well-known figure and coupled…

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and…

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