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How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

The PR Brilliance of “Soy Georgina”

The PR Brilliance of “Soy Georgina”

Published on April 5, 2023, at 6:40 p.m. by Olivia Esquivel. Georgina Rodriguez may be known as the partner of the most famous soccer player in the world, but her Netflix series “Soy Georgina” has her taking the stage as the star of the show. The program just

Addison Rae: Social Media Personality to Movie Star

Addison Rae: Social Media Personality to Movie Star

Published on September 29, 2021, at 10:26 a.m. by Mallory Westry. If you’re an avid TikTok user, odds are you’ve heard of the name Addison Rae. Owning the third-most-followed TikTok account, Addison Rae is widely recognized as a multifaceted social media personality, with over 84 million TikTok followers and

Three Steps to Building Productive Influencer Relationships

Three Steps to Building Productive Influencer Relationships

Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that

Why Clare Crawley Is Good for Bachelor PR

Why Clare Crawley Is Good for Bachelor PR

Published on April 2, 2020, at 8:53 p.m. by Emily Greco. This month, Clare Crawley was announced as “The Bachelor” franchise’s newest Bachelorette. Unlike previous Bachelorettes, Crawley was not a contestant on the most recent season of “The Bachelor.” Despite not being a recent contestant,

A New Way to Reach External Publics

A New Way to Reach External Publics

Published on March 6, 2020, at 8:33 p.m. by Katie Poedtke. YouTube dominates as a video-sharing outlet for many different industries, such as movies, music, art, science and math. There is no doubt that the platform is versatile. It is accessible and relatively easy to

Influencers Gone Rogue: How to Protect Your Brand

Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest is known as a place where many choose to commit

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