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Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

Appreciate PR

Posted At: March 18, 2013 8:32 P.M. by Grayson Martin The value of hiring a PR professional or firm is often underestimated. Some large companies see the investment as a waste of money, and others poke fun at those in the communication field for having a

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