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A Big Day for Small Things

A Big Day for Small Things

Published on November 27, 2017, at 5:11 p.m. by Hope Todd. Last week I was sitting in an executive board meeting for The University of Alabama’s PRSSA chapter. Our PRSA liaison, Halle Russo, asked if anyone would be interested in going to Birmingham, Alabama, for

Eleven PR Lessons from “Stranger Things”

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months, you’ve probably heard these phrases … a lot. Honestly, you

The Magic of Social Media Influencers for Disney Parks

The Magic of Social Media Influencers for Disney Parks

Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have to be good, but there also has to be an audience to see it. Maintaining

Burgers & Brews & Good Reviews

Burgers & Brews & Good Reviews

Published on October 16, 2017, at 3:33 p.m. by Hope Todd. One Tuesday evening, I sat down in a little booth in a cozy tavern in Tuscaloosa, Alabama. Across from me, my boyfriend was perusing the menu. Date night. I didn’t need a menu, however.

What Did She Do? A Look at Taylor Swift’s Promotion Strategies

What Did She Do? A Look at Taylor Swift’s Promotion Strategies

Published on Sept. 29, 2017 at 5:12 p.m. by Mallory McDonald & Hope Todd. What Did She Just Do? A Look at Taylor Swift’s Promotion Strategies In the music industry, certain singers fade away after one single, while others become trailblazers setting the tone for

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