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The President Stole Your Land (But Not Your PR)

The President Stole Your Land (But Not Your PR)

Published on January 11, 2018, at 10:32 a.m. by Hope Runyan. Monday, Dec. 4, 2017: The president of the United States slashes the size of two national monuments in Utah by almost two million acres. Bears Ears National Monument and Grand Staircase-Escalante National Monument were

Where It All Started: The Platform Magazine Story

Where It All Started: The Platform Magazine Story

Published on December 7, 2017, at 1:18 p.m. by Hope Runyan. A student-run, online publication focused on the creative exchange of ideas between practitioners, professionals and students, Platform Magazine is an all-encompassing public relations magazine. From the discussion of ethics to industry trends, Platform exists to

Owning Your Personal Brand

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications professional or hoping to get there one day, you’ve probably

Back Out of Black Friday

Back Out of Black Friday

Published on November 22, 2017, 3:23 at p.m. by Hope Runyan. No skipping the pumpkin pie. No waiting in lines. No Black Friday shopping. In 2015, outdoor retailer REI  stood up against one of the busiest shopping days of the year — Black Friday —

Enjoy, Don’t Destroy: Social Media’s Impact on the Outdoors

Enjoy, Don’t Destroy: Social Media’s Impact on the Outdoors

Published on November 1, 2017, at 9:19 a.m. by Hope Runyan. Modern technology puts the entire world in the palm of our hands. With the evolution of social media, you can share your picture-worthy breakfast and current location online with thousands of people in an

Craft vs. Commercial: Who Wins?

Craft vs. Commercial: Who Wins?

Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United States, the beer industry is continuing to grow and defend its title as one of

Ethics & the Environment

Ethics & the Environment

Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made the shift to a more environmentally sustainable way of working. Why? In today’s market, consumers

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