Where It All Started: The Platform Magazine Story

Published on December 7, 2017, at 1:18 p.m. by Hope Runyan. A student-run, online publication focused on the creative exchange of ideas between practitioners, professionals and students, Platform Magazine is an all-encompassing public relations magazine. From…

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications…

Back Out of Black Friday

Published on November 22, 2017, 3:23 at p.m. by Hope Runyan. No skipping the pumpkin pie. No waiting in lines. No Black Friday shopping. In 2015, outdoor retailer REI  stood up against one of the…

Craft vs. Commercial: Who Wins?

Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United States, the beer industry is…

Ethics & the Environment

Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made the shift to a more…