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Press Releases: A Thing of the Past?

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping the attention of an individual in today’s society is challenging

Jimmy Fallon: More Than Wit

Jimmy Fallon: More Than Wit

Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February

Twitter Responses Matter

Twitter Responses Matter

Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large

Get Your Thumbs Ready to Post

Posted At: October 2, 2013 2:10 p.m. by Aime O’Keefe https://vine.co/v/hgazKLULFm1/embed (Eric Simmons) It’s official. The government shut down Monday night because the House of Representatives and the Senate played hot potato with Obama’s budget. As the clock ticked down, social media exploded. Not surprisingly,

Old Messages, New Outlets

Old Messages, New Outlets

Posted At: February 4, 2013 2:30 P.M. by Katie Sanders For a denomination that prides itself on tradition and consistency, the Roman Catholic Church has made enormous strides to reach out to its believers. It shocked the tech-savvy world when a tweet was sent out

Hashtag That

Posted At: February 22, 2012 2:00 PM by Katie Brazeal Beyond Twitter, it is not uncommon for someone to say “#(fill in the blank)” in text or even in speech. It is obviously current and can be quite humorous, but what weight does the hashtag

McDonald’s Customers Aren’t Lovin’ It

Posted at: January 29, 2012 2:00 PM by Kera Cottingham In the world of tweeting, how detrimental is a runaway hashtag? This week, McDonald’s experimented with the hashtag #McDStories …

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