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Editor Biographies, Spring 2013

Claudia Calhoun — Rogersville, Alabama Major/Minor: Marketing (Professional Sales Concentration)/Public Relations Academic Achievements: Dean’s List, National Society of Collegiate Scholars, Capstone Scholar Scholarship, Betty Loomis Endowed Scholarship, Elton B. Stephens Management and Marketing Scholarship Jobs, Internships & Other Achievements: Sales Representative, UA Sales Program Capstone Project (August –December 2012); Marketing

PR and Politics

PR and Politics

Posted At: April 26, 2013 12:23 p.m. by Grayson Martin The field of public relations has changed tremendously and so have the skill sets of its practitioners. PR professionals now have a wide range of abilities in order to satisfy as many of their clients’

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Appreciate PR

Posted At: March 18, 2013 8:32 P.M. by Grayson Martin The value of hiring a PR professional or firm is often underestimated. Some large companies see the investment as a waste of money, and others poke fun at those in the communication field for having a

Sequestration Strategies for Nonprofits

Sequestration Strategies for Nonprofits

Posted At: March 14, 2013 6:02 P.M. by Grayson Martin With the U.S. government unable to reach a bipartisan agreement to avoid the automatic budget cuts known as sequestration, defense and domestic-related programs will see $1.2 trillion in cuts spread out over a nine-year period.

Keys to Student Success

Keys to Student Success

Posted At: February 21, 2013 3:02 P.M. by Grayson Martin The public relations field is at a point where it is constantly being influenced by changing technology and strategies in communication. All that modern PR students can hope to understand about this ever-changing profession is

Nonprofit PR: Working For a Cause

Posted At: January 16, 2013 2:25 P.M. by Grayson Martin I have been associated with nonprofit organizations my entire life. I grew up as a member of my local Boys and Girls Club, where I had my first paying job once I became old enough.

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