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Controversial Cooperation: The Ethics of Dealing with International Clients

Controversial Cooperation: The Ethics of Dealing with International Clients

Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve Russia’s image abroad. Considering recent headlines of Russia’s interference in U.S. affairs, one might view

The Complex Legacy of Early PR Leader Ivy Lee

The Complex Legacy of Early PR Leader Ivy Lee

Published on December 15, 2017, at 7:25 a.m. by Grace Turner. Ivy Lee: founder, pioneer and trailblazer of public relations. We study him and other PR giants, such as Edward Bernays, Arthur Page and Betsy Plank, for their contributions to our field. However, we must

You’ve Got Mail: E-Newsletters 101

You’ve Got Mail: E-Newsletters 101

Published on October 9, 2017, at 7:37 p.m. by Grace Turner. You might say email newsletters are “so 2008,” but that doesn’t mean organizations have stopped using them. In fact, many organizations have only recently picked up on the benefits of e-newsletters. If you’re given

What PR People Need to Know About [Art]ificial Intelligence

What PR People Need to Know About [Art]ificial Intelligence

Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from your email inbox. It’s artificial intelligence (AI), and it exists

Slow and Steady Wins This Race

Slow and Steady Wins This Race

Published on May 2, 2017, at 5:05 p.m. by Clara Balestrieri and Kayla Sullivan. During the Obama presidency, Cuba and the United States began to normalize relations. The Cuban Embassy was established in Washington, D.C., and the U.S. Embassy was established in Havana, Cuba. Travel

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