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Editor Biographies, Spring 2013

Claudia Calhoun — Rogersville, Alabama Major/Minor: Marketing (Professional Sales Concentration)/Public Relations Academic Achievements: Dean’s List, National Society of Collegiate Scholars, Capstone Scholar Scholarship, Betty Loomis Endowed Scholarship, Elton B. Stephens Management and Marketing Scholarship Jobs, Internships & Other Achievements: Sales Representative, UA Sales Program Capstone Project (August –December 2012); Marketing

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes, learn from them and become more seasoned at handling crises.

Post-Secondary PR

Posted At: July 1, 2013 9:50 a.m. by Gillian Richard Public relations can be applied in almost any industry, company or context. The world of higher education is no exception to this rule. In fact, college is the ideal location for PR to be put

New Tricks, Old Dog: World War II Communications

New Tricks, Old Dog: World War II Communications

Posted At: June 5, 2013 1:40 P.M. by Gillian Richard Communication is constantly changing. With each new step, it appears that we leave our old ways behind. Effective communicators should never forget to look backward, however, because there are lessons to be learned from the

Success in Simplicity

Posted At: April 8, 2013 1:48 P.M. by Gillian Richard Drawing attention to your company doesn’t have to be expensive. In fact, some of the more memorable campaigns are cost-effective and easy to implement. These tactics are useful, effective and most importantly, fun. While the

We Take PRide

We Take PRide

Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive for choosing it, but I can take a good guess.

The Brand Name Battle

The Brand Name Battle

Posted At: February 13, 2013 2:30 P.M. by Gillian Richard “Just Google it, and when you get it printed, Xerox it.” What’s wrong with this sentence? Companies like Google and Xerox don’t like their trademarked names used in a way other than when referring to

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