Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions
Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.
[youtube=https://www.youtube.com/watch?v=WAk77Kr_OwQ&hl=en&fs=1] I woke up on a lazy Sunday morning and turned on the TV to one of my guilty pleasures, the Style Network. During the first commercial break I got up to get some water. When I returned, my friend had the TV paused and
