The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it…

Say Yes to The Agency

Published on March 28, 2017, at 11:00 a.m. by Kahla Anderson. Finding the perfect agency may be like finding the right outfit. It is important to find an agency that fits well with you! I…

Love Wins the Hollywood of the South

Published on Thursday, March 31, 2016, at 2:30 p.m. by Lindsey Young. Today, March 28, 2016, marked a major win for the diversity and inclusion movement. Georgia Governor Nathan Deal vetoed the “religious liberty” bill…

Generation “Study Abroad”

Posted on Oct. 30, 2015, at 12 p.m. by Madalyn Atherton and Sally Immel. Mark Twain said, “Travel is fatal to prejudice, bigotry, and narrow-mindedness,” and millennials seem to be whole-heartedly embracing his ideal. There…

Rebranding the South

Posted: January 27, 2015, 12:28 p.m. by Connor Fox. The American South has long been associated with its food, music and politics, to name just a few of its many distinct qualities. While some have…

Beefing Up Social Media

Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored…