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The United Brands of America: How State Brands Are Built

The United Brands of America: How State Brands Are Built

Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you think of city lights or sandy beaches. Whether it’s Sweet Home Alabama or Pure Michigan, each state elicits a different image in your mind:

The Masters: A Brand Unlike Any Other

The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner

Say Yes to The Agency

Say Yes to The Agency

Published on March 28, 2017, at 11:00 a.m. by Kahla Anderson. Finding the perfect agency may be like finding the right outfit. It is important to find an agency that fits well with you! I am a member of Capstone Agency  , which is a student-run,

Love Wins the Hollywood of the South

Love Wins the Hollywood of the South

Published on Thursday, March 31, 2016, at 2:30 p.m. by Lindsey Young. Today, March 28, 2016, marked a major win for the diversity and inclusion movement. Georgia Governor Nathan Deal vetoed the “religious liberty” bill that was causing major controversy across the country. The bill

Generation “Study Abroad”

Posted on Oct. 30, 2015, at 12 p.m. by Madalyn Atherton and Sally Immel. Mark Twain said, “Travel is fatal to prejudice, bigotry, and narrow-mindedness,” and millennials seem to be whole-heartedly embracing his ideal. There has been a 130 percent increase in study abroad participation

Rebranding the South

Rebranding the South

Posted: January 27, 2015, 12:28 p.m. by Connor Fox. The American South has long been associated with its food, music and politics, to name just a few of its many distinct qualities. While some have an outdated perception of the region, many have come to

Beefing Up Social Media

Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored by the Georgia PRSA. I was able to hear Heather

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