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Dove’s Real Beauty Campaign: 10 Years Strong

Dove’s Real Beauty Campaign: 10 Years Strong

Posted: March 9, 2015, 2:24 p.m. by Kaitlin Goins. According to DoSomething.org, only 5 percent of women naturally possess the body type often portrayed by Americans in the media. A vast majority (91 percent) of women are unhappy with their bodies. According to the NYC

MWW, Ethisphere Institute Partner to Promote Ethical Practices

MWW, Ethisphere Institute Partner to Promote Ethical Practices

Posted: April 16, 2014, 1:33 p.m. by Shannon Auvil. MWW, a public relations firm headquartered in New York City, was recently named the Agency of Record for the Ethisphere Institute, an independent center of research that promotes best practices in corporate ethics. The Ethisphere Institute

Bridging the Gap Between the Logo and the Message

Who knew three little letters could cause such a stir? Gap, the clothing store known for its iconic white-on-navy logo, launched a new look on Oct. 4. The revamped logo featured thick, rounded Helvetica font with a small blue-gradient square. Less than one week later,

Merry Holiday?

It’s that time of year again. Cold weather, gift shopping, twinkling lights and… “holiday” trees? What happened to Christmas trees? At a Lowe’s store in Austin, Texas, there is a banner advertising fresh-cut “holiday trees.” This caused quite an uproar in the community, and it

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