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Blast from the Past: 15 Years of Platform and Counting

Blast from the Past: 15 Years of Platform and Counting

Published on Oct. 31 at 7:27 p.m. by Lauren Barnes. The final, and at times most crucial, step in a public relations campaign is evaluation — the part where PR practitioners can measure success. Outside of public relations, journaling and self-reflection are often recommended as important

Four Seasons: A Global Chain of Excellence

Four Seasons: A Global Chain of Excellence

Published on October 25, 2017, at 5:54 p.m. by Rachel Tomchin. Why do most hotel chains keep a common theme in atmosphere and architecture? While Embassy Suites, The Hyatt and Ritz Carlton are all wonderful hotels, they could be giving their guests something more, something

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