Lindsay Lohan: The Nostalgia Trap

Published on February 6, 2019, at 4:30 p.m. by Cassidy Anderson. At the age of 12, Lindsay Lohan made her acting debut. In the years following her success with the movie “The Parent Trap,” Lohan…

Internal Communications: The Time Is Now

Published on November 15, 2018, at 3:04 p.m. by Elizabeth Summers. Understanding and addressing the importance of employee engagement has become an increasingly crucial component in the success of high-performance companies. With increasing technological developments,…

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

What’s Next: PR, Post Grad

Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all…

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my…

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping…

Mess with Texas!

Published on April 3, 2017, at 8:17 a.m. by Julia Cione. Everything is bigger in Texas, including the opportunities. Whether it’s the portion sizes of food or its booming economy, Texas lives large in all…

Millennials Aren’t Spooked by Halloween

Posted on November 6, 2015, 7:33 p.m. by Madalyn Atherton. As summer ends and the fall season looms closer, you can sense a shift in the air that’s more than just the changing of the seasons.…

Eat, Drink and be Merry: The New Workplace

Posted on October 27, 2015, at 7:45 p.m. by Hayley Kilgo and Tatum Roessler. It’s no surprise today that our generation has shifted from a traditional workplace culture to a more modern one. The normal…

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks…

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