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Defining Your Presence Online

Defining Your Presence Online

Published on March 26, 2018, at 11:16 p.m. by Darsey Norton. The need for a strong online presence is increasing as social media platforms gain popularity. Between Facebook, Twitter, LinkedIn, Tumblr and others, people and businesses are connecting now more than ever. It is estimated

H&M’s “Unintentional” Faux Pas Has Dire Consequences

H&M’s “Unintentional” Faux Pas Has Dire Consequences

Published on March 7, 2018, at 4:27 p.m. by Darsey Norton. Earlier this year, global retailer H&M made headlines as many accused the brand of racism. The accusations came after H&M posted an ad that featured an African-American child wearing a sweatshirt with the words,

A Black Mirror Reflection of the Digital Future

A Black Mirror Reflection of the Digital Future

Published on February 14, 2018, at 6:53 p.m. by Skylar Spencer. What can be found on every wall, inside every palm and on every desk? A Black Mirror — the frigid and glossy screen of your computer, TV, smartphone and tablet. At least, that’s what

Cleared for Take-off: Social Media Lessons from the Airline Industry

Cleared for Take-off: Social Media Lessons from the Airline Industry

Published on February 9, 2018, at 11:05 a.m. by Halle Russo. If an airline makes news headlines, chances are high that a crisis looms in the distance like dark clouds at 35,000 feet. In the past year, a passenger was forced off of an airplane, a

Not So Short and Tweet

Not So Short and Tweet

Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of one tweet has doubled. Now, Twitter users have the opportunity

Press Releases: A Thing of the Past?

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping the attention of an individual in today’s society is challenging

10 Years of Platform, 10 Years of PR

10 Years of Platform, 10 Years of PR

Published on June 16, 2017, at 7:35 a.m. by Allison Morris. A lot can change over the course of 10 years. In 2007 I had braces and shopped at Aeropostale, which now is closing stores nationwide. My parents had just given me a flip phone

Twitter Troubles

Twitter Troubles

Published on November 7, 2016, at 3:58 p.m. by Ashley Stults. In recent years, social media has become an even bigger part of public relations. With the creation of Facebook, Twitter and Instagram, access to information is now easier than ever. Although all were launched within

#Freebooting

#Freebooting

Posted on April 16, 2016, at 4:00 p.m. by Morgan Martin. The ever-expanding world of mass media has made it easy for average Joes to become famous with the click of a mouse or the tap of a finger; however, it has also brought forth

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