Skip links

Career Change: From Beat Reporter to Communications Specialist

Career Change: From Beat Reporter to Communications Specialist

Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their entry-level job to lay the foundation of their newfound professional lives, and an increasing number

We the People: How PR Sits at the Cornerstone of the Political Landscape

We the People: How PR Sits at the Cornerstone of the Political Landscape

Published on Dec. 01, 2022, at 8:36 p.m.by Trinity Hunter. On Tuesday, Nov. 8, 2022, the United States held the midterm elections. A midterm election takes place every two years, marking the middle point of a presidential term. According to Rock the Vote, 2022 was an election period for

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

Instagram Kids: Another PR Crisis?

Instagram Kids: Another PR Crisis?

Published on October 12, 2021, at 8:18 p.m. by Lady Reynolds. In March of 2021, Buzzfeed News unveiled Facebook’s newest project — Instagram Kids. This alternative version of the popular photo-sharing app was specifically designed for children under the age of 13. While the company

Small Business, Big Impact: Botanica and Oz Music

Small Business, Big Impact: Botanica and Oz Music

Published on April 7, 2021 at 4:30 p.m.  by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small

SOCIAL MEDIA: Who Rules the World

SOCIAL MEDIA: Who Rules the World

Published on April 5, 2021 at 6:46 p.m.  by Taylor Tobin. For many of us, the first thing we do each morning when we wake is check our phones. I don’t know about you, but before checking my emails or text messages, I like to see

And the Next Miss … Social Media Pro Is?

And the Next Miss … Social Media Pro Is?

Published on April 13, 2020, at 5:10 p.m. by Jordan Axel. What started as a swimsuit contest to increase tourism in Atlantic City, New Jersey, after Labor Day, has become the Biggest Scholarship Provider in the world. In 2019, the Miss America Organization, under new

Facebook Fans Dislike the Data Breach

Facebook Fans Dislike the Data Breach

Published on April 16, 2018, at 4:26 p.m. by Stephanie Zielinski. On March 17, 2018, Facebook was brought into the spotlight because of a privacy breach performed by Cambridge Analytica, a company that had access to some users’ personal data. People who gave Cambridge Analytica

The Ethical Frontier: Reimagining PR in the Age of AI

The Ethical Frontier: Reimagining PR in the Age of AI

Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features have in common? Artificial intelligence. AI has been infused into

Return to top of page