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Editor Biographies, Fall 2016

Lynn Brantley – Ashburn, Virginia Editor/Writer Major/Minors: Public Relations/Entrepreneurship and Computer Technology and Applications Academic Achievements: Dean’s List (Spring 2015) Jobs, Internships & Other Achievements: Student Assistant/Creative Team Leader — UA Center for Academic Success (Present); Zeta Tau Alpha — Director of Sisterhood (Present); Communications Intern — Active

Editor Biographies, Spring 2016

Kala Brumbaugh — Claysburg, Pennsylvania Writer/Editor Major/Minor: Public Relations/Management Academic Achievements: Dean’s List (Fall 2013-Present), President’s List (Fall 2015) Jobs, Internships & Other Achievements: PR Department Assistant Director — Capstone Agency (Fall 2014-Present); Elementary School Tutor — America Reads & Counts (Fall 2014-Present); Director of

Sayonara via Platform

Sayonara via Platform

Published on April 28, 2016, at 3:50 p.m. by Kelley Breeding. Dear Newbies, The time is drawing near for the Class of 2016 to graduate. As sad as it is, we know we must move forward. These past four years have taught us more than

Risky Business: PR and Creativity

Risky Business: PR and Creativity

by Drew Pendleton. Posted on April 20, 2016, at 4:30 p.m. Have you ever seen a PR campaign that was really “out there”? What about one that, by traditional standards, breaks every “rule” of what you’re taught to do in school? A well-oiled campaign is

Client Confidential: Privacy, Security and PR in the Digital Age

Client Confidential: Privacy, Security and PR in the Digital Age

Published on April 19, 2016, at 11:45 a.m. by Drew Pendleton. Imagine this: You’re at home, asleep after a long day of work and suddenly, in the middle of the night, the phone rings. You pick it up only to learn that there’s been an

Toeing the Line: Using Comedy in the Practice of Public Relations

Toeing the Line: Using Comedy in the Practice of Public Relations

Published on March 25, 2016, at 6:50 p.m. by Drew Pendleton. Professionalism comes with the territory of entering the world of public relations. In a fast-moving industry where every step a PR pro takes can make a difference, the use of humor in a campaign

The Cuba Quandary

The Cuba Quandary

Published on March 24, 2016, at 8:30 p.m. by Drew Pendleton. As the global marketplace continues to grow, new opportunities arise everywhere, every day. Whether through natural means or a single thought brought to life by a business or brand, a new opportunity to expand

Damage Control: How Cities Respond to Crisis Situations

Damage Control: How Cities Respond to Crisis Situations

Published on February 19, 2016, at 9:15 a.m. by Drew Pendleton. In today’s fast-paced world, a crisis can strike anywhere at any time. To combat this possibility, crisis management is a widely practiced sector within the public relations profession. While crises may vary in scale

Campaigning the Golden Man

Campaigning the Golden Man

Posted on February 12, 2016, at 1:12 p.m. by Drew Pendleton. When the Oscars are broadcast every winter, they signal more than just the end of a year in film. They also signal the end of months of campaigning, the end of a calendar stuffed

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