Skip links

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Today’s Hot Take: The World Needs PR

Today’s Hot Take: The World Needs PR

Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both

#NoDigitalDistortion: Dove Empowers Young Women

#NoDigitalDistortion: Dove Empowers Young Women

Published on August 9, 2021, at 10:12 a.m.by Mattie Naman. Picture this: You snap the “perfect” shot of yourself to post on your Instagram. Until you realize that it may not be as perfect as you thought. We have all been there. You immediately begin

Dove Inspires Other Brands to Wash Away Beauty Standards

Dove Inspires Other Brands to Wash Away Beauty Standards

Published on October 29, 2020, at 8:25 a.m. by Kendal Lambert. Dove popped into the beauty industry in 1957 and ever since has been an influence on women around the world. The brand has had decade-long campaigns that have supported women and encouraged them to

Check Your Work Before You Hand It In

Check Your Work Before You Hand It In

Published on November 15, 2019, at 10:45 a.m. by Kennedy Schwefler. Public relations professionals are expected to develop creative, new ideas for campaigns. At the same time, they are tasked with protecting their organizations’ brands. If there isn’t a diverse group of leaders at the

#ChooseBeauty Criticism

#ChooseBeauty Criticism

Posted: September 1, 2015, 1:30 p.m. by Annslee Wilson. This past April, Dove released the latest edition of its ongoing, decade-long Real Beauty campaign. This time around, Dove traveled to five major cities around the world and set up two signs above doors at shopping

Dove’s Real Beauty Campaign: 10 Years Strong

Dove’s Real Beauty Campaign: 10 Years Strong

Posted: March 9, 2015, 2:24 p.m. by Kaitlin Goins. According to DoSomething.org, only 5 percent of women naturally possess the body type often portrayed by Americans in the media. A vast majority (91 percent) of women are unhappy with their bodies. According to the NYC

Real Beauty Catches On

Real Beauty Catches On

Posted: January 9, 2015, 1:11 p.m. by Jean Faircloth. Kudos to Dove as it celebrates a decade of success in its determination to empower women through its Campaign for Real Beauty! There has been a domino effect of companies wanting to take part in celebrating

What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

Try Me! A Look at Interactive Internet Innovations

Posted At: April 9, 2008 12:19 PM by Suzanne Flanagan With the world’s increasing demand and dependence on the Internet, many businesses are trying a new way to communicate with their key publics. Interactive Internet marketing is a savvy, cost efficient way to generate attention.

Return to top of page