Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV with over 32 seasons so far. You may be wondering, how do TV shows establish longevity like it has? A good PR team
Published on March 26, 2021, at 5:19 p.m. by Rachel Fuller. Inclusivity is a buzz word that has become a staple in effective public relations practices. It isn’t just about including the most people possible, but rather making those publics feel valued and understood. One company
How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and
Published on February 20, 2020, at 6:52 p.m. by Katie Poedtke. Diversity. Equity. Inclusion. These three words hold a weight that is felt now more than ever. The changing social climate and technological advances of today are connecting people from all kinds of backgrounds, and
Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on messaging that only spoke to specific demographics. However, nowadays there is a movement for more inclusive marketing, and brands that once
Published on April 3, 2019, at 4:03 p.m. by Cassidy Anderson. The lack of diversity and inclusion in the world of public relations is a gargantuan issue in the field. The PR industry cannot succeed without encouraging heterogeneity among its professionals. The quest to diversify
Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The movement embodies the very foundation on which Golin is built: progressive PR. Progressive PR embraces the constant evolution of the industry
Published on November 20, 2018, at 9:15 p.m. by Anna Jones. Out-groups and in-groups are part of everyday public relations, and while the in-group is usually the easier of the two to work with, both the out-group and the in-group are extremely valuable to the
