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ChatGPT: A Blessing or a Curse for the PR Industry?

ChatGPT: A Blessing or a Curse for the PR Industry?

Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be

Low-Cost Solutions: Nonprofit PR

Low-Cost Solutions: Nonprofit PR

Published on April 17, 2019, at 10:05 p.m. by Gabby DiCarlo. It’s not easy to start a nonprofit and with low funding, sometimes public relations efforts are out of the question.  Since donations are the number one source of funding for nonprofit organizations, specifically individual

The Trust Tsunami: Where Should You Get Your News?

The Trust Tsunami: Where Should You Get Your News?

Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The New York Times — they have solid journalism practices there,” Meredith Cummings said, a University

A Black Mirror Reflection of the Digital Future

A Black Mirror Reflection of the Digital Future

Published on February 14, 2018, at 6:53 p.m. by Skylar Spencer. What can be found on every wall, inside every palm and on every desk? A Black Mirror — the frigid and glossy screen of your computer, TV, smartphone and tablet. At least, that’s what

The Big Deal About Big Data

The Big Deal About Big Data

Published on November 30, 2016, at 9:10 a.m. By Nicole Morgan. In a digital world driven by likes, retweets and shares, we accumulate approximately 2.5 quintillion bytes of data per day. (That’s a lot of time watching cat videos on Facebook.) With big data on the

Opt Out of the Madness

Opt Out of the Madness

Published on November 22, 2016, at 1:07 p.m. by Amelia Neumeister. Tired, coffee-driven shoppers stand in lines for hours outside Walmart or Best Buy to be the first ones in the door. Once the doors open, they shove their way to a cart so they

Pull Over, Periscope

Pull Over, Periscope

Posted on October 26, 2015, at 6:45 p.m. by Kristen Ellis. If you’ve checked your social sites in the last week or two, chances are you’ve heard of a Florida woman who recently drove home drunk and broadcast a live-stream of the entire affair on

The New World Order: 140 Characters or Less

The New World Order: 140 Characters or Less

Posted on October 19, 2015, at 3:00 p.m. by Kristen Ellis. Recent research shows that humans are becoming increasingly unable to concentrate on long or wordy pieces of information and, even more problematically, to focus deeply on the information they can consume. Something is happening

Well informed. Well in advance.

Over the past two years you saw the commercials and billboards, heard the radio service announcements and received information in the mail about the big change in February 2009. Well here it is, February 2009, and as you know television is moving from analog to

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