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Ketchum: Putting People First

Ketchum: Putting People First

Published on Nov. 30, 2022, at 2:25 p.m. by Sophie Collins. Founded in 1923, Ketchum Inc. is a global public relations firm that provides communication services to a variety of industries, such as food, government, health and technology. Since then, Ketchum has consistently won awards for its innovative campaigns and best

Crossing Cultures: PR Edition

Crossing Cultures: PR Edition

Published on April 13, 2022, at 8:15 p.m. by Sophie Gregor. The world has become more connected than ever due to the prominent usage of social media and the internet. Platforms such as Instagram, Twitter and Facebook allow for users to post updates, share posts and

Communication Without Borders

Communication Without Borders

Published on September 2, 2020, at 7:53 p.m. by Allie Rose. Communication is key in the field of public relations; communicating is what we do. When thinking strategically and implementing tactics for clients, it is important to note the perception of the culture receiving the

When the Saints Go Marching In

When the Saints Go Marching In

The NFL Team that Rebuilt New Orleans, Time and Time Again Published on April 9, 2020, at 7:28 p.m. by Faith Saucier. The New Orleans Saints have come a long way since their one-win season in 1980, when fans referred to the team as the “Aints” and

Slow and Steady Wins This Race

Slow and Steady Wins This Race

Published on May 2, 2017, at 5:05 p.m. by Clara Balestrieri and Kayla Sullivan. During the Obama presidency, Cuba and the United States began to normalize relations. The Cuban Embassy was established in Washington, D.C., and the U.S. Embassy was established in Havana, Cuba. Travel

Perks of Crossing the Pond

Perks of Crossing the Pond

Published on February 10, 2017, at 4:34 p.m. by Clara Balestrieri. To travel is to see the world, to see and experience a way of culture and way of life that we are not yet familiar with. To say studying abroad changed my life is

Culture Shock: Work Edition

Culture Shock: Work Edition

Posted on Oct. 21, 2015 at 1:30 p.m. by Luke Thomas. If someone told you that your entire way of doing things was about to change, you might feel the tendrils of anxiety closing around you faster than you’d like. Stress, after all, is the

A Bite out of Apple

A Bite out of Apple

Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves

Work Hard, Play Hard?

Work Hard, Play Hard?

Posted At: February 20, 2013 1:55 P.M. by Caroline Murray Yesterday, my boss called me into her office and we watched this. One of my current jobs is working as a marketing assistant at an accounting firm. The firm is in the process of transitioning

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