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Brands: We Trust Them, We Trust Them Not

Brands: We Trust Them, We Trust Them Not

Published on February 25, 2020, at 7:22 p.m. by Faith Saucier. Brands: They’re product innovators, customer service experts, competent doers and, now, catalysts for change. Today, they are expected to take a stand, to make a difference, to be positive players in society. Corporations are

Celebrity CSR

Celebrity CSR

Published on October 11, 2019, at 1:30 p.m. by Zoie Mestayer. Celebrity endorsements are everywhere. Athletes pose on cereal boxes, pop stars are photographed wearing a certain brand of clothing, and famous actors appear on television ads in support of a candidate running for public

CSR and Community Relations in the Asphalt and Cement Industries

CSR and Community Relations in the Asphalt and Cement Industries

Published on February 18, 2019, at 4:35 p.m. by Julia Landon. When it comes to corporate social responsibility, people mainly think about companies like Starbucks, which purchases “responsibly grown and fair trade” coffee, or Adidas, which consistently works with Parley for the Ocean. What most

Corporate Social Responsibility: Practice What You Preach

Corporate Social Responsibility: Practice What You Preach

Published on October 15, 2018, at 10:30 p.m. by Anna Claire Toxey. During a time when it is becoming increasingly important for companies to please customers, employees and communities, more focus is placed on corporate social responsibility than ever before. While some companies are publicly

How to Get into an Industry That Makes a Difference

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever you want to call it, corporate responsibility is a trending

Burgers & Brews & Good Reviews

Burgers & Brews & Good Reviews

Published on October 16, 2017, at 3:33 p.m. by Hope Todd. One Tuesday evening, I sat down in a little booth in a cozy tavern in Tuscaloosa, Alabama. Across from me, my boyfriend was perusing the menu. Date night. I didn’t need a menu, however.

CSR in PR

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.” It includes “many and various

Greenwashing: Be Better.

Greenwashing: Be Better.

Published on April 6, 2016, at 8:30 p.m. by Eliza Sheffield. All-natural. Eco-safe. Environmentally friendly. Fragrance-free. These labels are plastered across products in most stores. At first glance, they make certain items sound like great options. But in the effort to be well-informed consumers, it’s

Food with Integrity

Food with Integrity

Posted: March 23, 2015, 2:41 p.m. by Esther Workman. Chipotle’s decision to remove pulled pork from one-third of its restaurants in early January taught the PR industry a thing or two about corporate social responsibility. Chipotle took the pulled pork out of more than 600

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