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Rachel Zegler’s Comeback: Restoring Reputation in the Media

Rachel Zegler’s Comeback: Restoring Reputation in the Media

Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger Games: The Ballad of Songbirds and Snakes,” has staged a remarkable resurgence in the public relations sphere. Prior to her involvement

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

They Don’t Have to Be Crises

They Don’t Have to Be Crises

Published on Nov. 8, 2022, at 4:37 p.m.by Breanna Erickson. In our world, a crisis mindset seems to be the default. In America especially, we’ve become accustomed to practicing severe weather and intruder drills, experiencing the culture shock following the 9/11 terrorist attacks, and living in the aftermath of a worldwide pandemic.

David Dobrik’s First Response: A PR Nightmare

David Dobrik’s First Response: A PR Nightmare

Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in hot water. Without some serious public relations magic, his reputation is on the line. If you haven’t heard the news, Dobrik and several

Meghan vs. The Queen: The Battle for PR Champion

Meghan vs. The Queen: The Battle for PR Champion

Published on April 8, 2021 at 12:03 p.m. by Mattie Naman. Unless you literally live under a rock, then you have heard of the showdown between former Meghan Markle, the Duchess of Sussex, and Prince Harry versus the royal family. Becoming a royal has been anything

Reputation Management: The Next Seussville Classic

Reputation Management: The Next Seussville Classic

Published on March 19, 2021, at 7:08 p.m.  by Kris Scott. One fish, two fish. Black fish, white fish. Inclusivity is not just black and white. Known for his fantastical characters and whimsical rhymes, Theodor Geisel is one of the world’s most renowned children’s book authors.

Ethically Responding to Tragedy

Ethically Responding to Tragedy

Published on February 5, 2020, at 10:56 p.m. by Jordan Axel. What do tragedy and sports have in common? They bring unity to an otherwise divided world. No one is ready to hear the gut-wrenching news that someone they love and admire has passed away

Tune in to Festival PR

Tune in to Festival PR

Published on February 4, 2020, at 5:35 p.m. by Macy Krauthamer. Isn’t it every music lover’s dream to do public relations for one of their favorite music festivals? Lollapalooza. Bonnaroo. Austin City Limits. Maybe it’s just me, but the combination of music, travel and meeting

Know Your Rights: Personal Data Protection

Know Your Rights: Personal Data Protection

Published on October 18, 2019, at 3:00 p.m. by Kennedy Schwefler. I’ve caught my dad talking to our Amazon Alexa a couple of times now, asking, “Hey Alexa, are you recording me?” or “Hey Alexa, did you get that?” Ever since the Facebook and Cambridge Analytica

Breaking Down PR Clichés and Stereotypes

Breaking Down PR Clichés and Stereotypes

Published on January 15, 2019, at 7:47 a.m. by Gillian Castro. Public relations … a profession that goes hand in hand with all lines of work, yet at the same time, creates a sense of confusion for those who rely on PR practitioners every day.

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