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The Power of Community in Public Relations

The Power of Community in Public Relations

Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that be from popularity or profit. However, one thing they all have in common is giving

Agency Spotlight: Kevin York Communications

Agency Spotlight: Kevin York Communications

Published on April 5, 2022, at 7:28 p.m. by Jen Bowman. Boston is particularly popular in the tech and pharmaceutical industries. However, its consumer industry is starting to grow, specifically with small businesses. In 2020, there were 700,646 small businesses and 1.5 million small business employees in

Get One, Give One

Get One, Give One

Published on April 20, 2021 at 8:08 p.m. by Caroline Robinson. You’ve heard of businesses implementing the “buy-one-get-one” selling strategy, but have you heard of the “get-one-give-one” approach? Many companies choose to give back to communities in need by giving a product or service away with

Refugee Relations

Refugee Relations

Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate to their own communities. Public relations professionals understand how essential

How Nonprofits Profit from CreateAthon

How Nonprofits Profit from CreateAthon

Published on April 18, 2017, at 11:00 a.m. by Meredith Folsom. Nonprofits face a challenge when it comes to promoting their specific advocacy or social cause. This is often due to a lack of funds that nonprofits have; the little funds nonprofits collect are put

Keep It Local

Keep It Local

Published on April 5, 2017, at 7:35 a.m. by Terrika Woods. As communicators, we are taught the value of keeping up with current news and trends. Some people keep up with major news outlets, and others read the latest from fashion bloggers. We live in

Damage Control: How Cities Respond to Crisis Situations

Damage Control: How Cities Respond to Crisis Situations

Published on February 19, 2016, at 9:15 a.m. by Drew Pendleton. In today’s fast-paced world, a crisis can strike anywhere at any time. To combat this possibility, crisis management is a widely practiced sector within the public relations profession. While crises may vary in scale

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