Published on February 27, 2020, at 7:48 p.m. by Hannah Fogus. According to PRSA, the official definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” What if that relationship could directly save people’s lives? In
Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes when one thinks of public relations, sports or entertainment PR comes to mind, while health
Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been
Published on March 29, 2017, at 08:20 a.m. by Terrika Woods. Freelance public relations is a job market that is currently flourishing. Practitioners have become interested in the personal and professional gain it offers. Freelancing allows professionals to earn extra revenue while gaining experience by
Published on November 30, 2016, at 4:10 p.m. by Kennedy Studdard. For Southern students majoring in public relations, Atlanta has become an ideal location for postgraduate internships and jobs. Whether a student starts out in a small boutique agency or at a large, global organization,
Published on November 15, 2016, at 1:59 p.m. by Amelia Neumeister. When talking about public relations sectors, the main specialties thought about are technology, entertainment, sports, fashion and food. But one of the biggest sectors of the communications world is also the most often looked-over.
Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and promise can be expressed in a variety of ways, from
Published on June 6, 2017, at 8:04 a.m. by Kala Brumbaugh. Bad decision-making and “greenwashing” seem to have reared their ugly heads for another foreign automaker. Oh, boy. Mitsubishi, the Japanese automaker, announced in late April that it had been lying about its fuel efficiency tests
Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the main foundation on which most relationships are formed. When someone breaks that trust, relationships suffer
Posted: March 27, 2015, 5:18 p.m. by Laura Gregory. Years ago the concept of “job hopping” was considered a massive red flag on a potential employee’s résumé. An article in Forbes magazine even characterized it as “career suicide.” Employers were reluctant to hire someone who
