Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

Freelance PR: Can You Do It?

Published on March 29, 2017, at 08:20 a.m. by Terrika Woods. Freelance public relations is a job market that is currently flourishing. Practitioners have become interested in the personal and professional gain it offers. Freelancing…

A Healthy Industry: The State of Health Care PR

Published on November 15, 2016, at 1:59 p.m. by Amelia Neumeister. When talking about public relations sectors, the main specialties thought about are technology, entertainment, sports, fashion and food. But one of the biggest sectors…

Keeping the Promise

Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and…

Eco-Phony

Published on June 6, 2017, at 8:04 a.m. by Kala Brumbaugh. Bad decision-making and “greenwashing” seem to have reared their ugly heads for another foreign automaker. Oh, boy. Mitsubishi, the Japanese automaker, announced in late April…

To Impeach or Not to Impeach?

Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the main foundation on which most…

Job-Hopping: A Résumé-Killer?

Posted: March 27, 2015, 5:18 p.m. by Laura Gregory. Years ago the concept of “job hopping” was considered a massive red flag on a potential employee’s résumé. An article in Forbes magazine even characterized it…

JetBlue: Elevating Kindness

Posted: March 16, 2015, 11:10 a.m. by Esther Workman. Check in. Get to the airport an hour early. Check your bags. Go through security. Go through security again. Walk to the gate. Wait at the…

The Evolution of Snapchat

Posted: February 13, 2015, 5:38 p.m. by Sarah Parker. Thanks to Snapchat, we can take awkward and embarrassing selfies and send them to our friends, knowing they will only exist for 10 seconds or less—unless…

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