Skip links

Media Blitz: The Changing Media Culture in College Football

Media Blitz: The Changing Media Culture in College Football

Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout the last decade, college football fans find themselves saying goodbye to old traditions and transitioning

Navigating NIL and the “Celebrification” of Student-Athletes

Navigating NIL and the “Celebrification” of Student-Athletes

by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the

Celsius University: How Celsius Is Living Fit with College Students

Celsius University: How Celsius Is Living Fit with College Students

Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z, are familiar with. It’s credited with its “Live Fit” lifestyle and immense success with younger generations that has seemed to skyrocket in the last few

The Rise of the Personal Brand and NIL

The Rise of the Personal Brand and NIL

Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college athletics almost overnight. NIL deals created millionaires out of college athletes seemingly instantaneously. The National Collegiate Athletic Association voted on June 30, 2021, to

SIDs: From the Locker Room to the Stands

SIDs: From the Locker Room to the Stands

Published on March 3, 2022, at 6:49 p.m. by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s a unique position where you’re not the star of the show,” Creighton University Sports Information Director Rob Anderson said. “It’s a lot, and there’s a

Mental Health IS Health

Mental Health IS Health

Published on March 2, 2022, at 7:10 p.m. by Sophie Gregor. For many students, the college experience means all sorts of new: beginnings, opportunities and freedoms. Students can venture out to different cities and states to become immersed in a new environment. They can experience new

Collegiate Entrepreneurial Spirit During COVID-19

Collegiate Entrepreneurial Spirit During COVID-19

Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more

College Communications During COVID-19

College Communications During COVID-19

Published on September 23, 2020, at 9:50 p.m. by Tess Hensley. As COVID-19 made its way into the United States earlier this year, colleges were suddenly front-page news: Who was shutting down first, and for how long? Students, faculty and administrators scrambled to adjust their

SickTok: PR Lessons Universities Learned in Campus Reopenings

SickTok: PR Lessons Universities Learned in Campus Reopenings

Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life

Return to top of page