Published on April 23, 2024 at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and
Published on May 4, 2023, at 8:00 p.m. by Olivia Esquivel. When it was announced that Frank Ocean would be headlining Coachella this year, I was elated. Ocean hadn’t performed live in six years, and his last album was released in 2016. Unfortunately, my delight didn’t last.
Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music festivals — left many wondering what its future holds. Would eager festival-goers ever go back
Published on February 4, 2020, at 5:35 p.m. by Macy Krauthamer. Isn’t it every music lover’s dream to do public relations for one of their favorite music festivals? Lollapalooza. Bonnaroo. Austin City Limits. Maybe it’s just me, but the combination of music, travel and meeting
by Rachel Chandler. Published on April 22, 2016, at 7:15 p.m. With the way technology is today, you don’t even have to go to Coachella to be at Coachella. I have never been to this popular music and arts festival, yet I still feel like
Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official
